Your chatbot represents your brand. Whether it’s guiding a prospective student, helping a customer check their bank balance, or answering health-related questions, the way your agent communicates matters.
With MagicForm.AI’s Markdown support, you can format chatbot responses using bold, italics, and images—giving you more control over tone, clarity, and user experience.
Why Markdown Matters
Plain text works—but it’s limited. When your bot needs to emphasize important information, guide the user’s attention, or create structured answers, Markdown formatting gives you the tools to do it seamlessly, without any coding.
Right from the MagicForm.AI dashboard, you can:
- Highlight key terms and numbers using bold
- Add nuance or tone with italics
- Include strong emphasis when needed with bold italics
- Insert image URLs to support visual communication
Let’s take a look at how this plays out in real-world chatbot scenarios.
Education: Assisting a Prospective Student
Before:
Welcome to Skyline University. We offer over 150 programs and have students from over 40 countries. Visit our admissions page to learn more.
After (with Markdown):
Welcome to Skyline University.
We offer 150+ academic programs and serve a diverse student body from 40+countries.
Visit our Admissions Page
What changed: The school name and key numbers are emphasized, the message is structured into readable lines, and the link isclean and actionable.
Banking: Helping a Customer Check Their Balance
Before:
Your current checking account balance is $2,135.82. Your next scheduled payment is for your mortgage and will be withdrawn on April 10th.
After (with Markdown):
Account Balance: $2,135.82
Next Payment: Mortgage payment scheduled for April 10th
View your account dashboard
What changed: Labels are bold for quick scanning, the payment information is more readable, and the call to action is clearly presented.
General Query: Responding to a Question About Symptoms
Before:
Your symptoms may indicate allergies. Common symptoms include sneezing, itchy eyes, and congestion. Please consult a healthcare provider for diagnosis.
After (with Markdown):
Possible Cause: Allergies

Sneezing, Itchy eyes, Nasal congestion
Please consult a licensed healthcare provider for an accurate diagnosis.
What changed: The response is easier to scan and more structured, the disclaimer is clearly separated, and the image provides an optional visual aid.
A Better Chat Experience, Without Extra Effort
The goal of Markdown support isn’t to make messages flashy—it’s to make them clearer, easier to scan, and more helpful. For customer-facing teams, it means faster setup of higher-quality responses. For users, it means a better experience, every time they interact with your bot.
Quick Reference
Here’s what you can use in your MagicForm.AI chatbot Question and Answer pairs:
Markdown Syntax Result
**bold** bold
*italic* italic
***bold italic*** bold italic
[Link](https://www.magicform.ai/) Link
https://cdn.prod.website-files.com/MFlogo.svg

Markdown formatting is available in MagicForm.AI.
If your bot’s voice matters—and it does—this is one of the easiest, most impactful ways to elevate it.